A recent report by Deloitte into app downloads for global consumer and healthcare brands stated that “brands need to decide whether an app is needed rather than a mobile website”. If there’s not a clear business case for a native app that really exploits features such as location, in-app alerts or rich user interface interaction […]
Faced with a growing crackdown on smoking, the iconic lighter brand is using its rugged, adventurous but trusted characteristics to extend its product lines. The Zippo lighter has a CV to rival the most seasoned Hollywood actor. It has starred in more than 1200 TV shows, theatre performances and films including Die Hard, Indiana Jones […]
Radio stations, both big players and new entry names, are playing with online formats to give advertisers deeper and interactive access to listeners. Morag Cuddeford Jones investigates. Radio, traditionally viewed as one of the advertising world’s more workaday resources, is undergoing something of a makeover. With the analogue radio switch-off still proposed for between 2015 […]
The London Olympics organiser policed an easyJet event featuring champion athlete Sally Gunnell to prevent any ambush marketing and abuse of the Olympic brand and associated imagery.
Alcohol industry and health campaigners are hoping a new inquiry on ’safe’ drinking guidelines will lead to better Government communication campaigns, ending years of public confusion how much booze is ’ok’.
Royal Mail has delayed plans to include a new “delivered by…” mark on direct mail after being inundated with complaints from direct marketers concerned that the change would reduce response rates from DM packs.
Twitter has bolstered its senior marketing team as the social network looks to broaden its audience to more mainstream users and develop more custom ad partnerships with brands.
Sacla, the pesto and pasta sauce brand, is launching its first fresh food range in a bid to fill the gap for premium branded products in the category.
Poppyscotland is overhauling its marketing communications in a bid to modernise its message following a merger with The Royal British Legion which runs the Poppy Appeal in England.
Fosters and HTC have become latest brands to trial Channel 4’s video-on-demand ad selector tool on 4oD.
Google recently pulled the plug on its deal with Twitter to include tweets in its search results, and it appears that Microsoft’s competing search engine Bing could do the same. The question that both need to ask themselves is how much they think real-time search is worth. At present, there is no question that Twitter […]
Ford is to scrap CD players in its latest Ford Focus Range to reflect the increasing popularity of digital music.
DMGT, owner of the Daily Mail, Mail on Sunday and Metro newspapers, says national advertising revenues were “weak” over its third quarter.
Waitrose is to move into fashion as it reveals a new format store that combines food, home and fashion.
The axeing of the News of the World (NOTW) will not affect the budget of trade body the Newspaper Marketing Agency (NMA) this year.