Marketers must pay regard to social media campaign criteria
Branwell JohnsonMarketers need to be aware of the different policies of the four main social media platforms regarding hosting campaigns, warns the Direct Marketing Association (DMA).
Month: August 2011
Chevrolet names new UK marketing chief
Suzanne BearneChevrolet has promoted Rebecca Lawman to the role of marketing manager for the UK, replacing Les Turton who took up a new position with the US car brand in June.
Thames Water creates virtual town game to reduce waste
Lara O'ReillyThames Water has launched an online game that aims to encourage people to conserve their water use and engage with the brand in a “fun” way.
Virgin Media gives its vans an A-Team revamp
Lara O'ReillyVirgin Media has launched a new fleet of TV and film-themed vans to help deliver and promote its new TiVo internet-enabled set top box.
Blackberry confirms cloud-based, social music launch
Ronan ShieldsBlackberry is trialing a cloud-based music service that lets users build music libraries within their BBM (Blackberry Messenger) groups.
Canon launches campaign to inspire photographers
Branwell JohnsonCanon has mounted a challenge to the camera marketplace with a pan-European campaign championing its hi-tech technology. Entitled ’Your EOS Adventure Starts Here’, the campaign is designed to inspire photographers of all levels to “start their photography adventure” and includes TV, online and print executions. The firm says the campaign aims to educate, encourage and […]
Channel 4 to launch first ads targeted by demographic
Jessica DaviesChannel 4 is planning to offer its first demographic ad targeting this autumn following the pending overhaul of its TV catch-up portal.
Enough of nanny brands – be creative without smothering
MaryLou CostaMaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
First Direct marketer heads for broker
Branwell JohnsonFirst Direct marketing director Paul Say is jumping ship and believed to be joining online broker TD Waterhouse.
Apple will continue to dominate without Steve Jobs
Lara O'ReillySteve Jobs’ inevitable resignation from Apple has sent shockwaves around the tech world, with analysts debating whether the company will fall from grace without its visionary leader. Jobs has passed over the reins to the company’s COO Tim Cook who will now be at the forefront of its next launches and warding off competitors looking […]
Primark boldly doesn’t go online
Rosie BakerThere are some interesting rumours circulating this week that Primark is poised to launch its first transactional website, rumours that Primark staunchly denies. But it got me thinking that it is one of the only retailers that doesn’t need an ecommerce site. The fashion and consumer press was alive with the rumour earlier this week, […]
Diageo’s premium focus boosts sales
Rosie BakerDiageo, which owns Smirnoff, Guinness and Johnny Walker, has reported a rise in sales and volume for year ended 30 June 2011, driven by premium whisky brands and emerging markets.
Carat revises global ad spend forecast but 2012 still “robust”
Branwell JohnsonMedia agency network Carat has revised down its prediction for global advertising spend growth for both this year and 2012, with Western Europe seeing the biggest downward shift.
Could Sugababes stationery be a hit?
Ruth MortimerRuth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
Who is Apple’s new CEO Tim Cook?
Lara O'ReillyTim Cook, former Apple COO, is taking the helm at the technology company, following the resignation of the company’s talisman Steve Jobs.