Sponsors mark Paralympic Opening
Seb JosephSponsors EDF, Lloyds TSB and Samsung have launched fresh marketing drives to mark tonight’s (29 August) Paralympic Games Opening Ceremony.
Month: August 2012
Google+: a year on
Lara O'ReillyBrands have capitalised on the visual aspects of Google+ in the year since its launch, but marketers are still calling for the search giant to improve consumer understanding of the social network as it nears its first anniversary.
ASA bans ad over animal welfare claims
Jaimie KaffashAn advertising campaign by the Agriculture and Horticulture Development Board (AHDB) promoting animal welfare standards has been banned by the ASA for making misleading claims.
‘Irresponsible’ Swizzels Matlow forced to rethink site
Lara O'ReillyConfectionery manufacturer Swizzels Matlow has been ordered to remove parts of its website after complaints it could encourage poor nutritional habits in children and had breached the ad code by using licensed character Scooby Doo to target those of primary school age.
Costa Coffee launches loyalty app
Jaimie KaffashCosta Coffee is extending its Coffee Club loyalty scheme with a Facebook app to better reward customers that engage with the brand on the social platform.
Tennent’s unveils ‘pride of Scotland’ push
Jaimie KaffashTennent’s is preparing its first major marketing campaign since the liquidation of Rangers, one of the Scottish football teams it sponsors.
Broadcasters bid to prove value in channel brands
Lara O'ReillyThe UK’s biggest TV channels are preparing a raft of brand marketing activity to help educate viewers about their values and personalities as they look to prevent their brands being lost amid the proliferation of online content from new internet TV players such as LoveFilm and Netflix.
Richard Madden: In search of a little intellectual conflict
Richard MaddenTough times call for tough measures. So rather than gold-plating your marketing planning process with elaborate problem-solving methodologies, now may be the time to experiment with a little constructive conflict in the workplace.
What’s driving Nissan?
Michael BarnettThe car maker is turning to kotozukuri – storytelling – to take its branding up a gear and grab more of the upmarket and green vehicle sectors.
Human touch needed if web ads are to have right impact…
Toby RosenbloomAt the root of the problem of the online display market being blighted by poorly positioned ads that fail to serve their purpose through their placement in front of irrelevant audiences (MWlinks.co.uk/wildwest) is the over-reliance on automated technologies, which shift inventory without taking into account the appropriateness of each ad placement for the brand in […]
It’s newspaper, Jim… But not as we know it
Mindi ChahalThe prophets of doom predicting the demise of the daily paper have been a bit premature, according to research seen by Marketing Week.
Marketers must look up to first man on the moon
Ruth MortimerThis has been the week of two men named Armstrong. They hit the news for quite different reasons. Neil Armstrong, NASA astronaut and first man on the moon, sadly passed away after heart surgery. And Lance Armstrong, the world’s most famous cyclist, was banned for life by the US Anti-Doping Agency after announcing he would no longer contest the organisation’s charges of doping.
Hovis reaffirms cycling ties with Pendleton
Russell ParsonsHovis is launching a digital campaign fronted by its brand ambassador and Olympic gold medallist Victoria Pendleton to encourage people to “get back on their bikes” as the baker looks to exploit the surge in interest in cycling following Britain’s success in the sport this summer.
Kerry Foods tasks Britvic’s Goldman to lead marketing
Jaimie KaffashKerry Foods has appointed Russell Goldman from Britvic Soft Drinks as marketing director as it has emerged his predecessor, Claire Winstanley, is set to join Walkers.
Wall Street Journal eyes tech start-ups
Jaimie KaffashThe Wall Street Journal is to target the technology sector through hosting a pop-up café in London’s Tech City next month.