In appointing Patrick Bousquet-Chavanne, the former president of high-end cosmetics and perfume business Estee Lauder, Marks and Spencer (M&S) is looking both to drive its quality credentials for its struggling clothing business and reconnect with its core female audience.
This week, activist and science fiction writer Cory Doctorow called ‘oversharing’ on social networks a ‘public health problem’ of similar ilk to smoking or obesity.
Marks and Spencer’s marketing chief Steve Sharp is to retire after nine years in the job and will be replaced by former president of Estee Lauder Patrick Bousquet-Chavanne.
Vodafone hopes to simplify its marketing messages and tariffs in order to increase smartphone penetration, plus reverse revenue declines after reporting a 4.2 per cent dip in revenues.
The UEFA Champions League has long proved to be an effective platform for marketing to the masses through TV. For this year’s final between German rivals Bayern Munich and Borussia Dortmund, the likes of Adidas, Heineken and Jaguar are looking beyond traditional media to real-time marketing and co-creation to maximise the competition’s growing global reach.
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Nokia has announced a reshuffle of its UK marketing team with John Nichols vacating the role of marketing director, joining the manufacturer’s global brand strategy team, to be replaced by Adam Johnson, formerly head of consumer marketing.
Nike has revealed the first shot of the new England home kit on Twitter with the help of Arsenal midfielder Jack Wilshere, its first since taking over from Umbro, to launch a marketing drive to convince football fans to put their country before their club.
Virgin Atlantic’s top marketer Simon Lloyd is to leave the carrier after less than a year in the role.
Vodafone has appointed Daryl Fielding as brand director to lead marketing for its UK business.
Ben & Jerry’s is to launch an interactive social media hub for fans as part of wider push to recruit more advocates.
Specsavers is set to use a ‘first’ of its kind format on Skype, using the service’s video capabilities to encourage users to engage with its ads.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Royal Bank of Scotland is to axe 1,400 marketing, communication and data analytics jobs over the next two years as part of a restructure of its retail operations in the UK.
We ask this year’s new scholars at The Marketing Academy what qualities they think it takes to be a modern marketer.