Barclays says it has made “significant” progress in rebuilding trust among consumers and will step up efforts in 2014 by judging the performance of all staff by how they demonstrate Barclays’ “values and purpose” and not just business performance.
Reckitt Benckiser has credited its decision to increase investment in its brands by £100m globally last year for fuelling a “strong” performance last year that saw annual revenues rise to record levels.
Brands who will benefit from Facebook the most over the next 10 years will be those that have more detailed insight about their community. It’s not a numbers game, it’s all about engagement. With access to even more information, retailers will be able to understand how and why a consumer began interacting with them on Facebook […]