Cath Kidston: A rosy future lies ahead
Jonathan BaconSue Chidler, Cath Kidston’s marketing director, discusses the brand’s new in-house marketing campaign and the reasons behind its phenomenal international growth.
Month: September 2014
American Apparel ads banned for ‘normalising predatory sexual behaviour’
Sarah VizardAmerican Apparel has been reprimanded by the advertising watchdog over images used as part of its ‘back to school’ campaign that could ‘normalise predatory sexual behaviour’.
How to be an authentic brand
Mindi ChahalView the full size infographic here. The overuse of the term ’authenticity’ in brand communications is damaging its true meaning, new research seen by Marketing Week suggests.
Loyalty is for life, not just for Christmas
David BurrowsChristmas is a time when retail sales ramp up but how can the seasonal rush be converted into loyalty that lasts?
The fame machine is still in good working order but things are changing
Ruth MortimerThe allure and selling power of celebrities is allegedly dying, particularly in the charity sector, according to a recent report from Manchester and Sussex universities. A whopping 75 per cent of people claim that high-profile stars do little to grab their attention for non-profit causes.
Transparency
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
The latest celebrity scandal exposes mobile security
Lucy TesserasApple is “actively investigating” hacking claims after naked pictures of Hollywood A-listers were leaked on Sunday.
Kronenbourg recruits celebrity ‘men of character’ for online lifestyle series
Seb JosephKronenbourg 1664 is turning to “tastemakers” from the world of sport, music and entertainment such as Alex James and Colin Murray to front an online series created to give the brand a more lifestyle-orientated tone.
Mars promotes Thomas Delabriere to key developing markets role
Russell ParsonsMars has promoted Thomas Delabriere, one of its most senior marketers in the UK, to oversee strategy in some of its fastest growing developing markets.
Heineken creates location-based loyalty scheme to drive on-trade sales
Seb JosephHeineken is to reward smaller pubs and restaurants for selling more of its beer through a location-based loyalty scheme it hopes will steal share in the on-trade from rivals.
Twitter suspends parody Tesco account
Lara O'ReillyTwitter has suspended a parody Tesco account that had been tweeting the supermarket’s customers with expletive-filled messages in reply to their customer service queries and complaints.
Should Tesco ditch Clubcard?
Sarah VizardThe early arrival of new chief executive Dave Lewis at Tesco has led to a deluge of advice on how best to turnaround the stuttering retailer. The most radical is a call to overhaul or even nix Clubcard. The loyalty programme has been the bedrock of Tesco’s success, but the rise of Aldi and Lidl suggests customers are after a simpler value offering.
HP launches biggest brand campaign in 12 years
Lara O'ReillyHP is launching its biggest brand campaign in the UK and Ireland since its acquisition of Compaq in 2002 as the IT company looks to make business decision makers reappraise the brand and understand the broad range of products and services it offers.
Mars strikes partnership with (RED) to make ‘real impact’ on HIV awareness
Seb JosephMars is uniting with HIV charity (RED) to spearhead an awareness drive to help prevent the transmission of the disease from mothers to their babies.
Burberry in personalisation push for launch of new fragrance
Sarah VizardBurberry is bringing the personal touch to the launch of its ‘My Burberry’ fragrance, allowing customers to make the marketing campaign ‘entirely their own’ by creating bottles featuring their initials and having it appear in outdoor, TV and digital ads.