Instagram ‘cooler’ than Twitter
Lara O'ReillyInstagram is a “cooler” brand than Twitter, according to British consumers and a panel of key influencers.
Instagram is a “cooler” brand than Twitter, according to British consumers and a panel of key influencers.
Homepride is back on TV screens after a 10-year hiatus with a £2.3m ad push that aims to celebrate its 50th anniversary and the relaunch of the brand with a new strapline ‘Everybody loves Homepride’.
Boots is launching its biggest ever Christmas push with a multimillion pound investment in the in-store experience, new premium ranges and a marketing campaign that aims to boost sales by getting customers to reappraise the brand and what if offers.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Land Rover is looking at ways it can extend its ‘Can and Will’ campaign beyond this summer after its marketing director said it has been the most successful campaign so far at tapping into the emotion around the brand and engaging both customers and Land Rover staff.
John Lewis has blamed a lack of promotions by rivals for a drop in footfall that impacted its sales from passing trade.
Samsung is looking to link to UK youth culture with the £10m launch campaign for its latest premium handset, the Galaxy Alpha.
Facebook has tweaked its News Feed algorithm to favour more timely stories, meaning more fans are likely to see brand posts that are related to trending topics.
Johnnie Walker has deepened its relationship with Formula 1 by becoming the “official whisky” of the sport, as it looks to enhance global awareness of the brand and expand the platform for its responsible drinking initiative, Join the Pact.
News UK is opening up a new way for brands to connect to its print and digital audiences across The Times, Sunday Times and The Sun with the creation of a native advertising division.
Just Eat is launching a £5m brand campaign to mark a change of direction for the brand’s marketing as it seeks to reach a wider audience than its current male-slanted customer base.
Apple’s CEO Tim Cook has penned an open letter to its customers outlining its commitment to protecting its users’ privacy following the high profile nude celebrity photo leak scandal as the company seeks to repair some of the brand damage caused by the alleged “hack”.
Sony Mobile is switching its focus to a strategy aligned around premium handsets after warning that poor sales will lead to a heavy loss in its current fiscal year.
De Beers is launching its first brand campaign for five years as it shift focus away from talking about product to highlight the brand’s credentials in diamond design and the ‘natural beauty’ of its collections.
Having a wild time is a prerequisite of the Christmas party but so increasingly is knowledge that it will provide year-long motivation and reward performance.