Mars has made several changes amongst its top ranks, including the promotion of its UK president Fiona Dawson to global president of Mars Food, the elevation of CMO Bruce McColl to its leadership team and the appointment of a new chief customer officer.
If you want to get any marketing ideas past Sarah Warby, first you have to pass the “mum test”. Sainsbury’s marketing director believes everything the supermarket does has to be simple to explain and simple to execute. If her mum can understand it and would approve of it then it gets the go-ahead.
Sainsbury’s is shifting its marketing strategy to place more emphasis on price and promotions as it looks to take the battle for sales right to Tesco and Asda.
Sainsbury’s is to focus its Brand Match offering onto Asda, dropping its comparisons with Tesco and introducing its rival’s green colour on signage in stores, effective from 2 October.
Cadbury owner Mondelez International has promoted its senior vice president of marketing communications and strategy Dana Anderson to become its senior vice president and CMO, just two months after the role was scrapped in favour of a more “integrated” approach led by its recently instated chief growth officer.
The UK’s biggest consumer magazine publishers have created their own version of newspaper marketing body Newsworks by forming “Project Orange”, an organisation designed to promote to marketers the value of multi-platform magazines as marketing opportunities.
Companies that extend marketing to the wider business and invest in new technology are more likely to generate “exceptional” sales compared to those struggling to expand creativity beyond the marketing department, according to a report.
Taco Bell is looking to push the brand beyond its US homeland with an expansion drive across the UK and Europe.
YouTube is launching its first multi-platform UK marketing campaign as it bids to challenge the “narrow view” that many advertisers and consumers have about the range and quality of content on the platform.
Marketers from Diageo, HP and Sky are spending millions to open this year’s Ryder Cup up to more fans than ever before to capitalise on the escalating commercial, cultural and global reach of the event.
O2 owner Telefónica has appointed mobile ad agency Joule’s global CEO Daniel Rosen as its global director of advertising to develop its global ad business, with a particular focus on Europe and Latin America.
Content may be king, but in the marketing industry today there is still a whole court that attends to it. If you’re looking for someone to produce content, you will have no shortage of squires volunteering.
What’s it really like to uproot and take a role in another territory? Head of customer strategy and development for Telefonica UK Jonathan Earle gives the lowdown on how he found the experience when appointed CMO for Telefonica in Slovakia.
If you don’t follow US sports, you might have missed the crisis in the world of American football. The National Football League (NFL) – often described as the US’s largest sport export – is at the heart of a scandal involving players accused of domestic violence.
Advertisement feature Working relations can always be courteous but what qualities make them really rewarding? Talk PR’s Tanya Hughes asks leading business figures to find out.