Nationwide

Sara Bennison

Sara Bennison became CMO of Nationwide in March 2016, continuing an impressive career at the sharp-end of financial services marketing. In her previous role as marketing director at Barclays she pioneered competitions to help small businesses get off the ground as well as an online game that takes the bank’s financial literacy programme to thousands […]

Stephen Leonard

It was a case of in at the deep end when Stephen Leonard joined Nationwide at the beginning of 2014. Having just arrived he launched into an ad pitch in February, followed by the announcement that the business was to spend £10m on brand building, increasing its usual marketing spend by 20%. This led to […]

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