Why Snapchat rebranding to Snap will take some of the pressure off
Rachel GeeDoes Snapchat rebranding to Snap show fear? Or should we be applauding it for innovating? Marketing Week reporter Rachel Gee weighs up the decision.
Does Snapchat rebranding to Snap show fear? Or should we be applauding it for innovating? Marketing Week reporter Rachel Gee weighs up the decision.
New data highlights how 68% of marketers are wary of giving out their personal details to brands due to their ‘knowledge’ of how the data is subsequently used.
Public Health England’s marketing boss talks balancing traditional and social channels, childhood obesity and why brands need to do more on health.
With its own vinyl sales expected to total 1.5 million this year, HMV has launched a cinematic ad campaign that celebrates the nostalgic trend.
Instagram Stories has “shown a new side to our business” according to Amy Cole, head of brand development for EMEA, with the photo sharing network today (22 September) reaching a milestone of 500,000 monthly advertisers.
Over the last four years Missing People has shifted its marketing spend from print to programmatic in a move the charity says has enabled it to “save lives”.
Public Health England hopes the use of the bot can help boost its success rate past the 20% of participants it helped to quit smoking last year.
Their first joint ad campaign aims to silence Openreach critics who believe the UK’s digital infrastructure is falling behind.
Virgin holidays is launching its first live ad in a bid to get more people to take long-haul holidays, as it says that Brexit has made people want their money to work harder than ever.
With more and more Instagram users inspired to buy clothing, the social network is fast establishing itself as a solid bet for fashion-led brands
From Amazon launching its instant home shopping service in the UK to Diageo being rapped by the Advertising Standards Authority, we have rounded up the five marketing stories you need to read this week.
Twitter has introduced its promoted stickers to the UK for the first time but does the tool have what it takes to tempt brands?
L’Oréal Paris is featuring a man in a mass market cosmetics ad for the first time, as it looks to broaden its appeal and become part of consumers’ daily lives.
EE has teamed up with vloggers and football legends for its second Wembley Cup campaign, its biggest ever digital marketing activity, as it looks to boost engagement among younger audiences.
Channel 4 has been reprimanded by the ASA for showing ‘unsuitable’ ads for horror TV drama ‘Fear the Walking Dead’ to children.