Burberry becomes first luxury brand to personalise on Pinterest
Rachel GeeBurberry hopes to capitalise on Pinterest’s 100 million monthly users, as it focuses on personalisation and its online influence to push its beauty products.
Burberry hopes to capitalise on Pinterest’s 100 million monthly users, as it focuses on personalisation and its online influence to push its beauty products.
Ad regulator ASA says the ad breaks social responsibility rules and Audi must not link “power acceleration or handling” with excitement.
A new report from Russell Reynolds says that the turnover of US CMOs is at its highest yet, but are marketers being promiscuous or are they undervalued by employers?
As Ofcom suggests more and more consumers are searching for a “digital detox”, there is growing opportunities for brands to instead target them through instant messenger apps such as Facebook Messenger and What’s App.
Instagram is hoping to resonate more with millennials after launching the ‘Snapchat-esque’ Instagram Stories. But will it succeed with marketers?
A new ruling by the ASA has banned two of Amazon’s delivery ads, deeming them unclear and “misleading” to customers.
Retailer hopes partnership with startup accelerator TrueStart can help it remain innovative amid disruption from brands such as Amazon, Asos and Aldi.
Amy Cole talks about what it takes to be a visionary and what changes she expects from marketing in the next 10 years.
With brands including Just Eat, Airbnb and the Wimbledon tournament recently incorporating Apple TV into their social marketing strategies, will the platform finally take off for brands?
Both BT Sport and Sky are launching multimillion pound marketing campaigns featuring high profile players, including David Beckham and Gareth Bale, as they aim to convince consumers they should be the sports broadcaster of choice, ahead of the new Premier League season.
Twitter is “losing its oopmph” among marketers, failing to attract enough advertisers, amid growing competition for social media budgets from Snapchat, Instagram and Facebook.
Sarah Doyle talks about what it takes to be a visionary and why she feels Richard Branson “champions customers”.
US telecoms company Verizon has acquired Yahoo for £3.7bn, in a move that it hopes will increase mobile engagement, but to get the most out of the deal it will also need to invest in rebuilding the brand.
Marriott International has launched M Live Europe in a bid to push its own real-time content and to generate social media engagement in-house.
Maggie Semple talks about what it takes to be a visionary and why she admires small businesses.