Deliveroo to double data scientists in growth push
Charlotte RogersOn-demand food delivery app looks to double the data scientists working at its London HQ in a bid to drive 30% monthly growth and achieve international expansion
On-demand food delivery app looks to double the data scientists working at its London HQ in a bid to drive 30% monthly growth and achieve international expansion
To be good at our jobs, we marketers need to be conscious of our own biases and actively seek alternative perspectives, otherwise we just try to confirm our own prejudices.
There’s no quick fix for loyalty – Ryanair might have shifted its focus in 2014 from operational efficiency to customer experience, but the old brand associations are still deeply embedded.
News Feed ads will open directly in Facebook Messenger in a bid to drive conversion by moving consumers away from the mobile web.
With a high-octane Christmas ad featuring ice-skating yetis, Argos wants to avoid the sentimental approach of its rivals.
Channel 4 says brands that include a more diverse range of people in their advertising will see a sales uplift, citing Mars’s commercial success after winning its Superhumans Wanted competition.
Boots has shifted strategy for its Christmas campaign, focusing on emotion by celebrating working women rather than pushing product as it did last year.
On-demand service Refugee Text is using messenger apps to provide vital information to refugees in a way that is convenient to them and targeted to their situations.
M&S chief Steve Rowe has hinted M&S could continue to cut its marketing budget as it focuses efforts on its Sparks loyalty card.
Tesco and Asda are moving away from launching one big Christmas ad in favour of running a number of videos, as they look to celebrate customers’ ‘Christmas moments’.
Brands don’t realise the depth of insight available on social media, and that social platforms are a window onto purchase behaviour as well as what people like to talk about.
Airline hopes move will improve offers and tailor the experience for customers so they come back more often.
Welcome to the Marketing Week Christmas blog! A chance for the MW team to cram in all the latest festive advertising news in one place.
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The German discounter’s Christmas campaign stars a cartoon carrot called Kevin.