Tom Fishburne – The Marketoonist 12/2/14
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
HP is launching its biggest brand campaign in the UK and Ireland since its acquisition of Compaq in 2002 as the IT company looks to make business decision makers reappraise the brand and understand the broad range of products and services it offers.
Our pick of this year’s most important, in-depth content that you really need to see.
We have a robust marketing plan and a system that rechecks decisions across the business during the year, but this just encourages people to add and add new campaigns, leaving the marketing team and budget struggling under their weight.
The brand is hoping to capitalise on growing consumer demand for gin and fight off newer “local” brands.
Embracing Scotland’s national year of young people strategy, Visit Scotland invited 12 young marketers to experience their first taste of leadership.
Growth in marketing budgets was the slowest for nearly two years in the fourth quarter of 2017, with even digital marketing budget growth decelerating, according to the IPA’s quarterly Bellwether report.
The retailer is bringing back its much-loved (and oft mimicked) ad campaign, keeping its trademark “food porn” moments but adding in some personality as it looks to shift perceptions of its food.
This is an on demand test
Ecommerce brands have only a short time to convince consumers to buy with them before they move on, and any shortfall in the online experience can cost retailers their chance. Here are the things they need to prioritise getting right.
The debate about ‘digital’ tends to deny its existence as a distinct business discipline, but there is a substantial body of work to demonstrate the revolutionary thinking that makes it unique.
New data shows children’s exposure to alcohol broadcast ads in 2019 fell faster than their exposure to all television advertising, but the ASA remains mindful of the shift to online.
To be effective, landing pages need to combine usability, accessibility and persuasiveness in order to improve the user experience and increase conversion rates.
Despite the challenging economic environment, a new report from Linkedin shows many B2B marketers are set for increased budgets, backed by finance peers who have greater faith in their ability to drive revenue.
Google owner Alphabet has so far failed to demonstrate its readiness for an AI-driven future, where its mission and established products could become redundant.
Most new product launches fail. Here’s how Liquid Death defied expectations and earned a valuation of over $1bn, according to founder Mike Cessario.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Oatly’s decision to “kill the marketing department” to how McDonald’s used humour to build trust, it’s been a busy week. Here is my take.
Ocado’s marketing drive looks to be paying off as market share and revenues grow in 2024’s first quarter.
We arm you with all the numbers you need to tackle the week ahead.