I have been doing some work this week on our key brand messages for the year. As I may have mentioned, I work for a global brand whose roots are not British, and one of the requests of my board is to accentuate our (non-British) heritage while making it clear that, unlike some of our […]
Home entertainment brands need to change the focus of their ad campaigns, according to research seen by Marketing Week that reveals women exert a lot of influence over TV and games console purchases.
Paul Cook is head of global insight at online takeaway service Just Eat. He talks to Michael Barnett about how the company plans to expand in new and existing markets and reach customers who are not always online.
Heineken is reaching out to independent designers to develop marketing initiatives for its global Open Your World marketing strategy in a bid to become the “Apple of beer brands” and set itself apart rivals focussed on sport and music sponsorship.
The full list of submissions for the new top level domain names that allow companies to replace the traditional “.com” or .”co.uk” ending has been unveiled, revealing some interesting entries from brands.
WPP shareholders have voted down a recommendation for a £6.8m pay deal for chief executive Sir Martin Sorrell.
The supermarkets enjoyed a 12.5% sales boost last week as customers bought drinks and snack foods to celebrate the Queen’s Diamond Jubilee, according to Nielsen data.
Satisfaction with the NHS has fallen from 70% in 2010 to 58%, according to the think tank The King’s Fund, which surveyed 3,300 people last year and released its figures this week.
Vice-president of business development at Mysupermarket.com and director of insights and marketing services at Premier Foods give their views on the post-recession consumer.
In a series of focus groups with consumers from seven developed countries, research from TNS has identified six typical types of consumer response to the recession.
How consumers are coping with a double-dip recession: read the cover story here As a retailer, White Stuff has been particularly hard hit by the recession. Read here about how it’s adapting to the changing consumer The six faces of the post-recession consumer: which one are you? Vice-president of business development at Mysupermarket.com and director […]
How consumers are coping with a double-dip recession: read the cover story here The double-dip recession has also come with a supermarket price war – click here to read about how customer data is helping brands get ahead The six faces of the post-recession consumer: which one are you? Vice-president of business development at Mysupermarket.com […]
Marketing Week Live is launching the UK’s first exhibition visitor reward programme, MWLive Rewards.
Marks & Spencer’s claim that its “trusted brand” can create a successful alternative in M&S Bank to the UK’s high street banking giants has been given weight by data that finds perception of its financial services brand far exceeds the majority of high street banking giants.
UKTV factual channel Eden is launching its first ebook as part of a dedicated “science month”, as it looks to cement its position as a “credible” home of popular science programming.