Q&A: Rob Rees, interim marketing director
Josie AllchinRob Rees has made a career out of being an interim marketing director, often drafted in to help companies turn their businesses around.
Month: June 2012
The U-turns that backfired
Josie AllchinRip up your marketing plans: Why brands are ditching their best-known strategies. Read the cover story here Brands on the turn: Find out what HSBC, BlackBerry and Tesco are doing to change direction Rob Rees has made a career out of being an interim marketing director, often drafted in to help companies turn their businesses […]
The brands on the turn
Josie AllchinFind out what HSBC, BlackBerry and Tesco are doing to change direction.
Diageo to focus marketing on women
Rosie BakerCannes 2012: Diageo, which owns Smirnoff, Johnnie Walker and Guinness, is to ramp up marketing that targets women in a bid to drive growth after admitting that previously it has focused too much on men.
Heineken UK readies London 2012 marketing blitz
Seb JosephHeineken UK is rolling out its most extensive Olympic activation to date as it looks to exploit its first ever sponsorship of the Olympic Games.
Adidas cancels ‘Shackle’ trainer after slavery outcry
Seb JosephAdidas has cancelled plans to release a pair of trainers with a Shackle-like ankle cuff after critics complained that they were racist and evoked connotations of slavery.
VisitBritain signs up sports legends
Branwell JohnsonVisitBritain has signed up three sporting champions to promote Britain overseas in its latest series of celebrity videos.
Coke: ‘Take a leap of faith on social’
Rosie BakerCannes 2012: Coca-Cola’s most senior marketer has called on marketers to take a “leap of faith” and embrace social media despite the lack of measurement tools as part of a passionate defence of the channel in the wake of recent criticism of Facebook in particular.
There’s never enough numbers for Twitter
Lara O'ReillyDuring #Twitter4Brands I tweeted on the event’s hashtag that it was really refreshing to see some case studies that actually showcase numerical results, unlike some other (social) media events do.
Marketers ‘apathetic’ about Facebook privacy
Lara O'ReillyMarketers have been warned they must ensure their social media activity adheres to advertising code and data protection laws or risk ruptures to their brand reputation, a warning that comes as a report shows businesses’ understanding of privacy legislation on social channels is “woeful”.
Nike given red card for Rooney tweets
Seb JosephA Nike Twitter campaign featuring tweets sent by Nike brand ambassadors Wayne Rooney and Jack Wilshere has become the first activity on the social network to be banned, a move that some industry observers say could change the way that brands use Twitter.
RSPB restructures marketing
Mary-Louise ClewsConservation charity the RSPB is merging its fundraising and marketing teams following a major restructure at the charity aimed at reaching a wider audience.
Rip up your marketing plans
Lucy HandleyDoes your brand need to perform the business equivalent of a U-turn? Lucy Handley gets advice from senior marketers on how to succeed in steering your strategy along a higher performing route.
Talking about revolution at Marketing Week Live
Ruth Mortimer“The way we communicate is creating a revolutionary culture across the world,” said Coca-Cola’s chief marketing officer Joseph Tripodi at this week’s Cannes Lions advertising festival. “A culture that is highly informed, empowered and instantly connected to sympathetic friends and allies everywhere and all the time. It creates a place where mob rules. It is […]
Why every digital marketer should learn how to code
Justin PearseTo deliver an overall digital brand strategy, marketers need to understand the technology that underpins their online campaigns.