The article on the rise of complaints over charity email campaigns raised some good points about the challenges marketers face in these budget stretched times. Many of the complaints levied relate to data use, and it has never been more important for all brands, not just charities, to connect with customers in the right manner […]
I think it is a bit rich for Tesco CEO Philip Clarke to be banging the anti-coupon drum when Tesco is forever running heavy price discounting and bogofs. Are we supposed to feel sympathy because for once Tesco is on the back foot and having to stump up the cost of paying for more promotions […]
Why was there not a mention of PR’s impact on sales in your article about the need for the PR industry to measure the outcomes of campaigns, not just the outputs? Levels of awareness and positive perception are metrics of value to a marketer, but do they sufficiently illustrate the PR’s effectiveness, especially to the […]
Marketing Week Live 2012, brought to you by Marketing Week, takes place on 27-28 June in the Grand Hall, Olympia, London. This year, it features seven shows: the Online Marketing Show, the Insight Show, the Data Marketing Show, the In-Store Show, the Customer Loyalty & Motivation Show, the Promotional Merchandise Show and the Live Marketing […]
Mark Ritson is appearing on stage at our Marketing Week Live event on 28 June. This teaser for his hotly anticipated ‘lessons from luxury brands’ presentation picks out three of his top observations on premium branding. Register here to come along and hear Mark in action.
Ruth Mortimer is Marketing Week’s editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
Marketing activity for Puma, a non-sponsor of this year’s Games, is being investigated by Olympic chiefs over concerns it may have broken restrictions put in place to protect the sporting event’s sponsors by using terms such as “Games” and “gold medal.”
High street health and beauty retailer Boots is to be bought by US equivalent Walgreens for $6.7bn (£4.3bn).
Record labels who look after some of the world’s biggest acts including Justin Bieber and Grace Jones are turning to augmented reality in the hope of boosting physical music sales as consumers shift towards digital downloads.
Groupon has slammed a code of conduct designed to arrest growing concern over the misleading marketing practices employed by some in the sector as a “weak” move that fails to go beyond existing regulation.
Jubilee celebrations across the nation boosted supermarket takings by over £200m in run-up compared to the same week last year, according to Kantar Worldpanel’s latest supermarket share data.
I just spent an illuminating week holidaying in a ‘cold spot’, without any mobile phone signal or internet access, and while that’s good for peace of mind, it says something worrying about the evolution of the mobile web.
Cannes 2012: Coca-Cola’s most senior marketer has delivered a passionate defence of Facebook in the face of recent criticism of the social network, arguing marketers must not underestimate the long-term role that Facebook will play for brands.
Advertising spend in the Eurozone as a whole is flat and “shrinking rapidly” in those countries gripped by the current financial crisis, says latest data from ZenithOptimeda.
Carlsberg UK is hoping to boost sales of its lesser know wine and spirits brands with the launch of a repurposed branded division that will work on a clear marketing focus for brands such as Cloud Island and Jack & Gina.