Premier Foods’ grocery managing director Alex Whitehouse says the Mr Kipling maker’s ongoing ‘aggressive consumer marketing investment’ to combat a slump in sales will help it return to full sales growth and that there will now be a focus on the smaller brands in its portfolio.
Facebook is to start showing brands the relevancy of their ads by measuring the positive and negative reactions to them by targeted users.
Despite O2’s future being uncertain after it became the target for takeover by Three, the brand will not back down from pushing its biggest campaign for England Rugby this year in the lead up to the World Cup as it strives to be a “digital telco” by engaging with consumers through new channels.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Mondelez has vowed to continue pushing more money into what it sees as more cost-efficient channels, such as digital, in order to improve returns after profit fell in its latest quarter.
Brands are changing the way they interact with users on Twitter, as they increasingly use the platform to provide more customer service, according to a new report.
There comes a point in the life of all marketing channels where the question is asked – ‘great, but what’s the ROI?’.
This week I had to deal with a very delicate subject that involved a matter that it is dear to my heart – diversity in the workplace.
Content marketing is a vital element in initiating and maintaining conversations with customers, but measuring its effectiveness is a new challenge that marketers haven’t yet got to grips with.
To promote the release of its new Fabia car, Skoda has launched a new online campaign that utilises user’s webcams during a video ad to measure eye movement and work out the car that most caught their eye.
Marketing Week has partnered with The Marketing Society to offer its members complimentary access to its content for the first time. The partnership, which commences immediately, sees The Marketing Society members invited to receive a print copy of the magazine each week, along with an invitation to subscribe to the free website dedicated to senior […]
Morrisons has scrapped its controversial in-store mist machines, which spray iced mist over fruit and vegetable, as new chairman Andrew Higginson continues to enforce a ‘back to basics’ approach.
Our recent Salary Survey 2015 made for somewhat depressing reading.
Brands and musicians are teaming up to create valuable partnerships with financial incentives working both ways. However, not all tie-ups work well so parties should seek out authentic partners where there is a logical connection.
PepsiCo says its will not increase its marketing spend in 2015 but instead hopes to get more “bang for its buck” through a global shift towards shopper marketing and digital as it looks to maintain the sales success of 2014.