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Nissan’s European CMO admits that while the brand is seeing consumer perceptions rise it still struggles to compete with rivals in terms of reliability and trust.
Preliminary estimates suggest mobile ad spend will push past the £5bn mark in 2017, with total ad spend up 3.5% for the year, but growth will slow in 2018.
Leeds United last week conspired to create the worst rebrand in history, but the club’s response to fans shows how much passion and character still surrounds a brand languishing far below its competitive peak.
The latest consumer confidence barometer from GfK reveals a boost in consumer confidence across all categories in January.
CEO Steve Easterbrook cites modernisation of restaurants and recipe changes, as well as tech innovations, as key reasons behind the improvements to consumer perceptions.
The Chinese e-commerce business is looking to reach two billion consumers and “tens of millions” of merchants worldwide by 2036 as part of a decade-long sponsorship of the Olympics.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Video is becoming an increasing part of online media consumption, but simply making videos won’t guarantee success, they need to be targeted.
Hotel Chocolat’s co-founder Angus Thirlwell on taking the brand from an online startup to a modern British chocolate brand accessible to all.
All too often purpose is simply a veneer. To get it right brands have got to truly embed it into their business and the organisational culture.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
By replacing its top marketer with a chief data officer EasyJet risks eliminating the one person that could make sense of what the data actually means.
We round up our top picks ahead of 7 and 8 March, including sessions on marketers’ biggest pain points and the most overused jargon.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.