Westfield on the East side
Rosie BakerRosie Baker is Marketing Week’s specialist on sustainability and retail.
Month: May 2011
Branding lessons from the Aussies, part two
MaryLou CostaMaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
ITV activates second phase of restructure
Lara O'ReillyITV has rolled out the second phase of the restructure of its commercial and online divisions as part of the company’s five year transformation plan.
Branding lessons from the Aussies, part one
MaryLou CostaMaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
NFC is here, now brands must start tapping it up
Lara O'ReillyIt’s official: NFC has landed. No, not the Tyneside football club – mobile contactless payment, the technology that allows users to pay for items at the checkout by a swipe of their smartphone. The race to be the first mobile operator to launch the service in the UK has been brewing for well over a […]
Coca-Cola puts focus on sustainability
Branwell JohnsonCoca-Cola has created the new role of chief sustainability officer together with setting up a global office of sustainability.
Future profits halve due to digital projects
Rosie BakerFuture Publishing, which owns the T3, Total Film and Classic Rock titles, has reported a 45% fall in profit on the back of increased digital investment.
Orange and Barclaycard first to launch contactless payment
Ronan ShieldsOrange and Barclaycard have launched a mobile payments service that lets users pay for items via their phones at retail outlets including Eat, Pret A Manger and Subway. The service called Quick Tap lets users pay for items up to the value of £15 in a single transaction by tapping their phones against compatible NFC […]
McDonald’s stands behind Ronald McDonald mascot
Branwell JohnsonMcDonald’s has come out fighting to defend its brand ambassador Ronald McDonald after coming under pressure from lobby groups and health professionals to change its marketing.
HMV reports dire trading
Rosie BakerHMV Group has reported tumbling sales across the business in the face of a continuing weak market, as it agrees to sell book chain Waterstone’s.
HMV sells Waterstone’s
Rosie BakerHMV Group has sold its Waterstone’s book store chain to Russian investor Alexander Mamut for £53m, as the group reports dire trading results for the year.
This Water sets up long-term digital strategy
Lara O'ReillyInnocent sister brand This Water is readying a summer campaign that it says will set up the brand’s digital presence for the next “few years”.
Ann Summers sexes up brand strategy
Rosie BakerAnn Summers is overhauling its communications and marketing strategy in recognition that the brand has lost some of its edge.
Wall’s brings back talking dog
Rosie BakerWall’s is reviving its dog character as part of an integrated campaign to create a new generation of fans of the brand. Wall’s is using the miniature pug-dog, called Allan, as an outlet for men’s feelings of gratitude to being served Wall’s sausages. The ad campaign builds on the idea that the British are reserved […]
Who has the most time-shifted TV show? Call on the Dr
Lara O'ReillyLara O’Reilly is Marketing Week’s digital and telecoms specialist and here she gives her views on what companies from Apple to Zynga are up to in the wired world of the web.