Directories company Yell has appointed former Mars marketing chief Jenny Ashmore as its first ever group chief marketing officer to help steer the company’s shift to becoming a digital-led business.
Virgin Media has rolled out its web-connected TV service TiVo to a further 127,000 homes, bringing its total customer base for the service to 222,000. Read the full story here.
Christmas is just around the corner and the outlook for the retail sector is decidedly chilly. But despite the pressure on household budgets I want to see brands give the relentless price message a rest and spread a little joy in their festive campaigns. I’ve tried to delay writing about predictions for retail performance this […]
Debenhams is launching an augmented reality app that allows shoppers to visit a “virtual pop up store” at famous landmarks around the UK.
The launch of the Windows Phone-based Nokia Lumia series marks the “rebirth” of the company and will be accompanied by its largest marketing drive ever. New media age spoke to Steven Overman, Nokia VP of marketing creation, about how it plans to promote the phones. Read the full Q&A here.
Tiffany & Co has stepped in to the legal battle between Louboutin and YSL over Louboutin’s attempt to trademark the colour red on the soles of its shoes.
Havas unveiled a 5% increase in the three months to 30 September, driven by strong performances of agencies in the UK, as well as the US and Asia, which offset a decline in its home market of France.
Rajar: A major summer advertising campaign starring Black Eyed Peas and Rihanna helped Global Radio’s Capital regain the title of London’s most listened to commercial radio station in the third quarter, according to the latest Rajar figures.
EA Games is recreating scenes of the Battle of Waterloo at London’s Waterloo station as part of an interactive outdoor advertising campaign to promote the launch of Battlefield 3.
Future Publishing’s chief executive Stevie Spring and finance director John Bowman have resigned from the company as part of its cost-cutting drive.
Heinz is making its first foray into augmented reality (AR) smartphone and tablet apps for its Tomato Ketchup brand. Read the full story here.
Former MySpace CEO Michael Jones has said that the ailing social network should have relaunched as an “entirely new brand”. Read article here.
Rajar: The number of people listening to radio each week has dropped in the past three months, according to the latest Rajar data, but digital radio is growing steadily.
As more brands incorporate social media into their experiential campaigns, a study seen by Marketing Week reveals the free sample is still highly valued.
French Connection’s director of marketing and PR Will Woodhams explains how market research is helping the brand get to know its core customers.