AirMiles rebrands as Avios to meet global strategic aims
Branwell JohnsonTravel rewards programme AirMiles is to rebrand and relaunch as Avios in November backed by a multichannel awareness campaign.
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O2 restructures to boost customer experience
Rosie BakerO2 has handed marketing director Sally Cowdry additional responsibility for the commercial performance of its consumer business as part of a wider overhaul of its management structure.
Karmarama boosted by investment
Rosie BakerKarmarama, Marketing Week’s Agency of the Year 2011, is accelerating its plans to become an “international integrated marketing communications group” thanks to investment from private equity group Phoenix Equity Partners.
Bmi rolls out new visual identity
Branwell JohnsonBmi has unveiled its new logo and visual identity, devised to help reinforce the airline’s British heritage and international reach.
Cadbury reveals Olympic campaign to motivate Team GB
Rosie BakerCadbury is preparing to launch the next phase of its Olympic sponsorship activity with an £8m campaign under the banner “Keep Team GB Pumped”.
Video: Ocado launches interactive Window Shopping experience
Rosie BakerOcado is the first supermarket in the UK to launch a “virtual store” and hopes its “Window Shopping” pop-up will get people exited about using its mobile app on the move. Marketing Week went along to try it out – check out our video report.
Isn’t it about time you used character-based segmentation?
Rosie BakerIt’s time online retailers start using character based segmentation to target their communications and segment their data, says Ian Stockley, managing director at Indicia.
So how are you feeling? Answers on a postcard to Dave
MaryLou CostaPrime Minister David Cameron has announced he wants to measure the nation’s happiness levels, but what exactly is he going to do with this information? David Cameron’s announcement two weeks ago that the Office for National Statistics will launch a “happiness” index from next April has attracted a mix of positive feedback as well as […]
BA’s corporate reputation will hinder recruiting
Branwell JohnsonThe row between British Airways and its striking cabin crew is having an impact on people’s desire to work for the airline, according to YouGov’s BrandIndex ratings.
Soaps accused of “glamorising irresponsible drinking”
Russell ParsonsThe makers of soaps such as Eastenders and Coronation Street are down-playing the negative effects of excessive drinking by not featuring characters suffering from hangovers or drink-related accidents, according to alcohol information service Drinkaware.
Costa claims Brand of the Year at MW Engage Awards 2011
Branwell JohnsonThe marketing industry partied and celebrated success far into the night at the Marketing Week Engage Awards 2011 on Tuesday (24 May).
Toyota and Ford collaborate to build hybrid cars
Lara O'ReillyFord and Toyota, the world’s biggest seller of hybrid vehicles, are set to join forces to create a fuel-efficient system for pickup trucks and SUVs (sports utility vehicles).
Sainsbury’s alters logo for Shrek DVD launch
Joe FernandezSainsbury’s has altered its logo for the first time in its 141 year history to push the DVD release of the latest Shrek movie.
Argos pushes multi-channel message
Rosie BakerArgos is launching a television advertising campaign to promote its multi-channel shopping proposition.
Innovative media planning helped Disney Pixar win award
Lucy HandleyDisney strolled away with the Engage Awards 2010 media category trophy this year for its work on heart-warming animated film Up and used the learnings from the media strategy to help turn Toy Story 3 into a success.